About??*

 

From Local Fisherman to Global Outdoor Platform

Reel Siesta Key began as a way to share the incredible fishing and wildlife experiences happening in my backyard on Siesta Key, Florida. What started as posting catches and coastal adventures with friends and family quickly grew into a worldwide community of people following along from across the globe.

I’m Jacob Steckerl, a professional fisherman and social media strategist behind Reel Siesta Key. Today, Reel Siesta Key is a global outdoor platform sharing fishing, adventure, and coastal lifestyle content through short-form storytelling. My goal has always remained the same: share the beauty of the environment while inspiring others to appreciate and protect it.

Building Reel Siesta Key has given me firsthand experience understanding what makes content connect with audiences. Combined with my formal education at the University of Florida — including a Bachelor’s degree in Advertising: Persuasive Messaging and a Master’s degree in Mass Communications focused on Social Media — I bring both real-world experience and strategic knowledge to every project I create.

Among my highest-performing pieces of content, two of my fishing videos have surpassed 300 million and 200 million+ views respectively — reaching a scale 2–3 times larger than the audience of major global events such as the Super Bowl.

Beyond Reel Siesta Key, I partner with brands to create authentic photography, video, and social media campaigns that connect products with real audiences. My experience includes collaborations with organizations such as Ray-Ban Meta, Meta, and companies within the fishing and outdoor industries, with content featured across digital platforms, marketing campaigns, and industry events including ICAST, the world’s largest sportfishing trade show.

 

Protecting the Waters That Started It All

Reel Siesta Key was created with more than just sharing fishing adventures in mind. Growing up on Siesta Key, I’ve seen firsthand the importance of protecting Florida’s coastal environment.

After experiencing the devastating effects of red tide, I created Reel Siesta Key merchandise to support marine conservation efforts. A portion of proceeds continues to benefit Mote Marine Laboratory & Aquarium, supporting research focused on water quality, harmful algal blooms, and protecting Florida’s marine ecosystems.

The mission remains simple: share the beauty of our oceans while helping preserve them for future generations.