RSK

From Local Fisherman to Global Outdoor Platform

Jacob Steckerl is the creator behind Reel Siesta Key, a coastal lifestyle brand built around sharing the unique outdoor experiences found from his backyard on Siesta Key, Florida. What started as sharing fishing adventures and wildlife encounters with friends and family grew into a global outdoor community that shares stories of adventure, nature, and life along the water with audiences around the world.

While building Reel Siesta Key, Jacob earned a B.S. in Advertising with a specialization in Persuasive Messaging and an M.A. in Mass Communication with a concentration in Social Media from the University of Florida, combining formal education with years of hands-on experience creating content and connecting with audiences online.

His goal has always remained the same: showcase the beauty of the environment while inspiring others to appreciate and protect it.

Protecting the Waters That Started It All

After experiencing the devastating effects of the red tide, Jacob created Reel Siesta Key merchandise to support marine conservation efforts. A portion of proceeds continues to benefit Mote Marine Laboratory & Aquarium, supporting research focused on water quality, harmful algal blooms, and protecting Florida’s marine ecosystems.

The mission remains simple: share the beauty of our oceans while helping preserve them for future generations.